During my time as a research associate at the University of California, I led dozens of research projects that were designed to improve consumer cognitive abilities via mobile and desktop based platforms. Integrating proven perceptual-learning (PL) techniques within video games relied heavily on preserving integrity-standards of the learning process, as well as balancing the inherent fun and reward-based nature of video games. Player experiences varied tremendously, and as project leader I devised and employed numerous UX and other research methodologies to understand the divisive differences between users. In order to create the "best game" possible, data-driven results from all quantitative and qualitative measures drove the necessary changes each consumer deliverable underwent to meet high fidelity standards.